Threedium’s 3D technology brings hyper-personal and life-like AR experiences to luxury brands
Threedium, market leader in 3D/AR high-fidelity assets that’s changing the face of e-commerce on web and mobile, announces the close of its Series A funding with $11 million investment. The round was led by Interpublic Group (NYSE: IPG) and Olma Partners with additional support from Mesh Consensys, Reflexive Capital, Nirvana Family Office, Lyra Ventures, Edenbase, and Kinisis Venture Fund I. Web3 Studios served as the exclusive financial advisor for this transaction. The funds will drive the progression of spatial computing and 3D content production on the web. It will also be used to deepen R&D into AI to further enhance efficiency of 3D models and extend the company’s growth by bringing immersive storytelling to more global brands.
Building trust with consumers has never been more important, with a surplus of choice, e-commerce fakes on the rise and at a time when consumer spending is low. Threedium’s proprietary 3D and AR engine, Unlimited3D has the highest fidelity 3D assets across web and mobile, with real-time customizable AR. This enables any B2C brand or LVMH retailer across fashion, gaming, automotive CPG and more, to display their goods as hyper-realistic 3D assets, allowing customers to interact with the product, zoom in or out, see it from any angle, try it on, change the color, size or material before committing to purchase -right from the browser, with no friction of downloading an app.
Mike Charalambous, Co-founder and CEO of Threedium explains, “The world of static 2D e-commerce is becoming archaic. User behavior is evolving and brands striving for distinction recognize the need to meet consumer demands for enriched, customizable experiences on the spatial web. This new round of investment reinforces the trust investors place in our mission to revolutionize digital landscapes, equipping businesses with engaging and immersive capabilities.”
Threedium offers more than just the highest quality foundational technology for 3D/AR experiences. Through its own engine or API’s it allows for full autonomy and creativity in crafting, customizing, and scaling thousands of bespoke 3D assets and turnkey 3D solutions seamlessly across web, mobile, and digital media channels. Its scalability and cross-channel capabilities mean that 3D models don’t need to be reformatted for different online customer facing channels, helping CMO’s & brand managers cut down on their non-working spends for content production, in-store activations, or gaming initiatives. It’s also the only 3D company to have developed a proprietary file format, .TUF, to block AI & web theft of 3D files, rather than other open-source platforms that put IPs at risk.
Threedium’s recent funding round highlights heightened interest in 3D and AR technology, indicating industry momentum towards an immersive web.
“With this alliance, we gain access to an invaluable team with the expertise to unleash the full potential of 3D and AR technology, which combined with the incredible creative and production capabilities already offered by McCann Worldgroup and our production agency Craft, provides a unique and powerful value proposition for our clients,” said Kate MacNevin, Chief Operating Officer, McCann Worldgroup, IPG’s creative agency network.
“We’re setting the benchmark for 3D on the web, with a omni-channel solution that allows brands to seamlessly disperse assets across all channels, files and agencies, integrating with various workflows and spotlighting 3D technology as a pivotal tool to stand out in modern e-commerce,” said Dusan Odobasic, Chairman and Chief of Technology at Threedium. “The lines between online and instore shopping are blurring and AR is becoming the norm in every omni channel product-buying experience. Those that don’t take notice will get left behind.”
Brands such as Louis Vuitton, Fendi, Bulgari, LOEWE, Girard Perregaux, Tommy Hilfiger, Diageo, and NuOrder Lightspeed and are already making use of these enhanced digital immersive experiences on the 3D web, allowing consumers to gain confidence in the buying experience for luxury items such as diamonds and negate the need for manufacturing inefficiencies or delivery of multiple samples for brands.
“Threedium’s immersive 3D tech allows forward-thinking brands to achieve cost savings, demonstrate their commitment to sustainability, and help buyers better visualize the products they are buying by replacing sample images with detailed interactive 3D on the web,” said Dipak Pandya, Head of Product & Tech, Lightspeed POS.
The company is also forging strategic alliances with global tech giants AWS, Salesforce, NVIDIA and Teads who will use Threedium’s API’s and infrastructure services to offer their customers high-fidelity 3D and real-time customization AR experiences.