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Generative AI
Marketers Must Shift to Predictive CLV in the Era of Generative AI
Zeta Global, the AI-powered marketing cloud, has published a Forrester Consulting Opportunity Snapshot titled "Marketers Must Shift Their Understanding of Customer Value to be Forward-Looking." This study, completed in February 2024, provides insights from customer engagement strategy decision-makers in the US and UK. Commissioned by Zeta, the study explores how marketers assess and apply Customer Lifetime Value (CLV) and highlights the necessary changes to adopt a predictive and holistic approach in the era of Generative AI. Read More
HawkSearch Athena Update: Transforming eCommerce with GenAI Smart Responses
Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-driven marketing technology, announces the launch date of its highly anticipated HawkSearch "Athena" update on June 13, 2024. This update introduces innovative GenAI capabilities, specifically "Smart Responses," designed to revolutionize customer interactions with search and drive increased engagement and revenue for businesses. Read More
AtScale Unveils Next-Generation Semantic Layer Platform for Enhanced Analytics and AI Integration
AtScale, a leader in semantic layer solutions for analytics and Generative AI, has announced the general availability of its next-generation product innovations. These advancements emphasize AtScale's dedication to fostering collaboration, flexibility, and community, enabling organizations to maximize their data assets' value and maintain a competitive edge in today's dynamic business environment. Read More
iStock Unveils Data-Backed Tips for Using Generative AI in Marketing
iStock, a leading e-commerce platform providing images, videos, and illustrations to SMBs and SMEs, has unveiled new data-backed tips to help businesses navigate the use of generative AI in their marketing strategies. The tips are derived from iStock’s VisualGPS insights platform, which recently conducted a study involving over 30,000 adults across 25 countries. The findings highlight the importance of transparency and trust when using AI-generated visuals. Read More
At its annual SAP Sapphire conference, SAP SE (NYSE: SAP) unveiled groundbreaking generative AI innovations and strategic partnerships. These advancements are set to elevate business operations in the AI era, showcasing SAP's commitment to integrating Business AI across its enterprise cloud portfolio. This integration aims to enhance mission-critical processes, sparking a new wave of insight and ingenuity in global business. Read More
Unlock Precision Marketing: FullThrottle's Audience Planner with Generative AI
FullThrottle Technologies, LLC introduces Audience Planner fueled by Generative AI, revolutionizing audience targeting in marketing. This innovative tool harnesses first-party data to craft precise audience plans, aligning with McKinsey's projections of significant productivity gains in marketing through Generative AI. Read More
Teleperformance Named Platinum Partner for Kore.ai: Revolutionizing Customer Engagement with Conversational AI
Teleperformance, a global leader in digital business services, announces its platinum partnership with Kore.ai, a world-renowned enterprise conversational and generative AI platform provider. Leveraging Kore.ai's Experience Optimization (XO) Platform V11.0, Teleperformance aims to revolutionize customer engagement through advanced conversational AI solutions. Read More
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