HomeAI AutomationJumio 2024 Online Identity Study: Deepfake Concerns and Fraud Risks

Jumio 2024 Online Identity Study: Deepfake Concerns and Fraud Risks

Jumio 2024 Online Identity Study: Deepfake Concerns and Fraud Risks
Global Survey Shows 72% of Consumers Worry About Being Fooled by Deepfakes on Daily Basis

New research from Jumio also reveals consumers continue to overestimate their ability to spot deepfakes and want governments to do more to regulate AI

Jumio unveils its 2024 Online Identity Study, shedding light on consumer concerns regarding deepfakes, cybercrime, and the necessity for enhanced AI regulation.

  1. Deepfake Anxiety Among Consumers:
    • Majority worry about falling victim to deepfake scams.
    • Overestimation of ability to detect deepfakes.
    • Gender and age disparities in confidence levels.
  2. Calls for Regulatory Intervention:
    • Consumers demand governmental regulation of AI.
    • Varying levels of trust in government regulation globally.
  3. Impact of Online Fraud:
    • High prevalence of fraud victimization or suspicion.
    • Psychological and practical impacts on victims.
    • Ongoing concerns about data breaches and account takeover attacks.
  4. Identity Verification and Security:
    • Consumer willingness to engage in thorough verification processes.
    • Preferences for biometric-based verification over traditional methods.
    • Importance of sophisticated security systems in countering emerging threats.

Jumio’s study underscores the urgency for comprehensive AI regulation, robust identity verification systems, and heightened public awareness to combat the escalating risks of deepfakes and online fraud.