VSBLTY Groupe Technologies Corp., a leading AI software provider of security and retail analytics technology, is pleased to announce that its joint venture partnership with Winkel Media has delivered a record quarter in media sales. The company has recently begun to sign recurring monthly agreements with major local brands including Coca Cola, PepsiCo, Bimbo, Nestle and Unilever that will result in higher monthly fill rates based on the total available inventory across the four-country network. The company posted nearly a quarter million-dollar month in September and expects to continue setting record sales in Q4.
“This achievement affirms our decision to pause additional installations while we allow media sales to catch up and deliver a higher ROI to the initial 2,000 screens that have been deployed in the market. The company’s strategy to partner with dominant, Out of Home media partners in each region has also proven to be an accelerator for sales, as their large-scale sales teams are able to penetrate advertisers and ad agencies faster than the Winkel team can alone,” stated Rodrigo Velasco, CEO of Winkel Media.
This is the strategy that VSBLTY and its partners are deploying in expansion markets including Brazil, the Middle East, and the U.S. “Having strategic partners in each region where we are building retail media networks with our partners strengthens VSBLTY’s position not only as a world leading innovative software company, but as a leading-edge digital media company as well,” commented VSBLTY Co-founder & CEO Jay Hutton. “Our media offering is unlike any other traditional ‘Out of Home’ awareness product. We can not only confirm media impressions, and time viewing the screen, but we can report, who, when, where and for how long, using our anonymous customer analytics software.”
Media companies, advertisers, and retailers are just beginning to understand the power of digital “In Store Media Networks” that are expected to outpace traditional radio, TV and Internet media spend. The double digit results advertisers are seeing are impressive especially in small Latin American neighborhood bodegas where impulse sales at checkout are easily influenced by ads seen right on the screen as they are checking out.