ThoughtSpot, the AI-powered analytics leader, has introduced Spotter, an agentic AI analyst designed to revolutionize data-driven decision-making. Spotter enables every user—regardless of technical expertise or industry—to engage with data in natural, conversational language, delivering actionable insights for smarter, faster business decisions. Read More

Relo Metrics, formerly known as GumGum Sports, has introduced a pioneering in-venue analysis solution that transforms how sports properties and their partners measure sponsorship assets. This innovative solution offers a comprehensive and integrated approach to understanding sponsorship exposure within stadiums and arenas. Read More

Contentsquare, a global leader in Digital Analytics, has unveiled its new Experience Intelligence platform. This innovative solution integrates four previously siloed analytics domains—Digital Experience Analytics (DXA), Digital Experience Monitoring (DEM), Product Analytics (PA), and Voice of Customer (VoC)—to provide a comprehensive understanding of customer journeys. Read More

Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform, has announced a partnership with Captify, the leader in real-time audiences and insights powered by Search Intelligence. This collaboration aims to augment Relo Metrics' offerings with Captify's Search Lift measurement, providing a comprehensive view of sponsorship performance from initial awareness to consumer interest and consideration. This partnership will revolutionize the way brands measure the impact and success of their sponsorship campaigns across the entire buying cycle. Read More