HomeAI Core TechnologiesHighspot introduces Highspot Copilot for sales enablement

Highspot introduces Highspot Copilot for sales enablement

Highspot launches a new generative digital AI assistant. The assistant automates, generates, advises and supports sales teams in all activities to increase sales productivity

Highspot , the sales enablement platform for increasing sales productivity, today announced its Fall 2023 launch. It includes Highspot Copilot, a generative digital assistant with artificial intelligence (AI) that helps companies equip, train, coach and analyze their performance of their sales teams faster. These new features come at a time when Highspot adoption continues to grow worldwide. In the last 12 months, more than 15 million users have been connected through the platform.

Companies worldwide are prioritizing sales productivity, driving investments in sales enablement. According to a study by Gartner®, “the Sales Enablement sub-segment grew strongly again in 2022 at 35.7% after growth of 19.7% in 2021.” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct 2023 [Market Share Analysis: CRM Sales Software, Global]. Gartner is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the United States and internationally and is used in this publication with permission. All rights reserved.)

Highspot accelerates the adoption of sales enablement technologies through new generative AI and analytics capabilities and expanded technology integrations that provide customers with a unified platform for defining, implementing and measuring their strategic growth initiatives. Ease of use, governance and high adoption rates are the main reasons why companies like Baker Tilly, Deluxe, Qualtrics, Ritchie Bros. and others have decided to switch to Highspot.

“Sales productivity is a key topic in business management, but sales enablement has often been left out of the discussion,” says Robert Wahbe , CEO of Highspot. “Today, that’s changing. Highspot Copilot integrates powerful and easy-to-use generative AI capabilities into our unified platform, which, combined with a new depth of analysis for the most important success metrics, enables the conversion of go-to-market strategies into sales success.”

Highspot Copilot dramatically increases the speed and impact of enablement programs

Generative AI is able to potentiate the efficiency and impact of sales enablement by consistently translating company growth initiatives into sales performance. Highspot Copilot is a digital assistant that helps sales reps, marketers, and enablement experts with the following tasks:

  • Automate: Create accurate content descriptions, meeting summaries, action plans, and more in seconds
  • Advise: Easily assess the skills, performance and commitment of sales employees on a large scale by analyzing real sales conversations
  • Help create: Create personalized AI-generated emails, digital rooms and tailored sales preparation documents with just a single click of the mouse
  • Answer any question : Get instant answers to questions in natural language based on company-specific Highspot content

The “Initiative Scorecard” supports the success of growth initiatives in a unified display by analyzing key indicators

Strategic growth initiatives – from launching new products to entering new markets – have historically been measured using lagging indicators such as pipeline execution and profit rates. This limits success and hinders agility. Highspot’s new “Initiative Scorecard” provides key success indicators for sales teams and helps companies analyze the impact of enablement programs. This technological breakthrough provides new insights into initiative performance and powerfully supports board-level strategies.

Highspot’s recently launched Meeting Intelligence feature, available for use with Gong, Microsoft Teams and Zoom, enables the creation of meeting minutes, rubrics, summaries and more and is a key data source for the Initiative Scorecard. It shows how the initiatives perform in meetings with business customers.

Advanced integration with Microsoft Dynamics 365

Highspot offers numerous new features that improve the existing Dynamics 365 integration. This includes Engagement Genomics – AI-driven inference that automatically connects reps’ shared marketing/sales content with the corresponding accounts, leads, contacts, and opportunities in Dynamics 365, providing a complete picture of the sales volume generated across content, plays, and initiatives . In addition to providing the full range of Highspot platform offerings to Dynamics 365 users, the company is also expanding integrations across Microsoft, from Microsoft Teams to the Azure OpenAI Service.