Integration harnesses the power of intent data for tailored website experiences
Intellimize, the leading AI experience optimization platform, and 6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced a new integration for mutual customers with the aim of providing marketers with the tools to create personalized experiences for their website visitors.
Through the integration of 6sense attributes, customers of both Intellimize and 6sense platforms are now able to create custom audiences with account-demographic, account-level, and intent and firmographic data from website visitors. This integration provides a personalized experience for the audience, increasing their likelihood to convert, and is especially beneficial for account-based marketing (ABM), where marketers can target based on vertical, persona, or account.
B2B marketing is often fraught with a complex buying committee and longer sales cycles. This integration streamlines a large portion of that process, drawing on known data points and serving different buyers with a tailored experience to meet their needs. This accelerates the buying cycle with more relevant and personalized experiences and ultimately reduces customer acquisition costs.
“We use Intellimize’s AI and 6sense’s account data to help identify site visitors at the company level and serve them an optimized, personalized experience. It allows us to validate our messaging and tweak the content for each of our key audiences in an efficient, automated way,” said Carin Van Vuuren, CMO of Greenhouse.
Combining the AI-driven capabilities of both platforms gives marketers the power to operationalize ABM across the buyer’s journey. 6sense’s intent data identifies key and in-market accounts that marketers should target, and gives them insights on the types of elements to personalize within their website experiences. With personalized website experiences for all target accounts, marketers can be more efficient in building revenue pipeline and hitting their goals.
“By integrating 6sense’s market-leading AI-powered insights with customized website experiences, we enable marketers to truly understand their customers’ needs rather than simply guessing,” said Elliot Smith, Head of Partnerships, 6sense. “The result is a transformative approach that enhances engagement, fosters trust, and catalyzes conversions. Together, we’re setting the stage for the future of marketing — one where precision and personalization pave the way for accelerated revenue growth.”