New AI-powered tool enables marketers to accelerate personalized campaign experiences in the right moment; in turn, improving business value and outcomes
GeneratorAI adds to the suite of AI tools from Folloze that enable marketers to scale ABM strategies through personalized ABX, one-to-one or one-to-many campaigns
Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced the release of Folloze GeneratorAI, the content engine that enables marketers to accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. GeneratorAI unlocks next-level productivity and performance for marketers across the entire organization by improving the speed and quality of digital campaign creation that enhances the customer’s experience wherever they are in their buying journey. The Folloze GeneratorAI preview adds to the company’s suite of AI tools available within Folloze’s easy-to-use no code buyer experience creator.
“We are witnessing a transformational change powered by AI that influences every aspect of the B2B GTM Process. After the initial excitement around generative AI, now businesses are looking to embed these capabilities in a way that drives clear business value,” said David Brutman, Chief Product Officer & Co-founder at Folloze. “We are excited to add generative AI capabilities with the release of Folloze GeneratorAI, to drive higher performance and quality in customer engagement. This together with our content recommendation capabilities and content classification provide marketers with powerful insights and the ability to create smart, agile and relevant experiences at scale.”
Marketers and AI Together will Transform Results in a Challenging Market
With the addition of Folloze GeneratorAI, built on the personalized engagement capabilities within Folloze AI — the company’s content recommendation and buyer insight engine — GTM teams can reach their engagement goals faster. For large organizations with distributed touchpoints or with teams that need to respond quickly to opportunities, Folloze GeneratorAI improves the quality and speed of delivering personalized experiences at the right time with the right message at scale. This is incredibly important for organizations looking to scale their ABM strategies, where disparate messages may impact how and when you target the buyer. With established and streamlined ABX, one-to-one or one-to-many campaigns that are simple to develop, organizations will reap the benefits turning prospects into big deals faster.
“As we continue to look for ways to streamline marketing and sales operations, and create more precision at scale, generative AI has become a focus for our organization. The Folloze vision for AI to improve efficiency and effectiveness in delivering personalized experiences at scale is exciting for us. It automates and further improves the efficiency of our team processes and helps us engage opportunities faster,” said Benjamin Smokovich, Global Director of Innovation and Tech at SAP. “Our partners at Folloze continue to find ways to integrate new technologies, in practical and immediately applicable ways that help us get more out of our technology investments and improve team performance.”
GeneratorAI leverages Folloze Experience templates to simplify how marketers build targeted campaign experiences with increased accuracy for buyers at any stage of their journey. It improves productivity by providing a layer of generative AI to support on-demand, rapid board building for any scenario. Within the Folloze Buyer Experience Platform, GeneratorAI uses simple prompts, based on an organization’s broader business, marketing or product messaging to provide AI-generated content that aligns with their outcomes and goals.