Adobe, IBM, and Red Hat have announced a strategic partnership aimed at accelerating digital transformation and enhancing real-time data security for enterprises, particularly in regulated industries. This collaboration seeks to help companies deliver personalized customer experiences, thereby improving engagement, profitability, and loyalty.
Deployment Flexibility with Hybrid Cloud:
- Hybrid Cloud Management: Brands can manage and deliver content and assets across various hybrid cloud environments, including multiple public clouds and on-premise data centers.
- Adobe Experience Manager 6.5: Certified to run on Red Hat OpenShift, allowing clients to host, access, and leverage data in their preferred environment.
Adobe Enabled for Financial Services:
- Strategic Partnership: Adobe joins IBM’s partner ecosystem, providing customer experience (CX) solutions for IBM Cloud for Financial Services.
- Regulatory Compliance: Ensures financial services professionals can meet security and regulatory requirements while delivering personalized customer experiences.
Adobe and IBM Services:
- IBM iX Collaboration: Extends offerings across Adobe’s core enterprise applications, including Adobe Creative Cloud, Adobe Experience Cloud, and Adobe Document Cloud.
- Global Brand Support: Helps global brands use data to design, implement, and scale personalized customer experiences, instilling trust in their business operations.
Key Executives’ Insights:
- Anil Chakravarthy, Adobe: Emphasizes the partnership’s role in helping companies use real-time customer data to securely deliver experiences at scale.
- Bridget van Kralingen, IBM: Highlights the importance of trust and technology flexibility in gaining value from data.
- Ashesh Badani, Red Hat: Stresses the need for innovation and speed in delivering digital experiences across hybrid cloud environments.
This strategic partnership between Adobe, IBM, and Red Hat marks a significant step forward in enabling companies, especially in regulated industries, to leverage real-time data securely and efficiently. By combining their expertise, these industry leaders aim to provide businesses with the tools needed to thrive in the digital economy. IBM’s adoption of Adobe Experience Cloud for its global marketing further underscores the strength and potential of this collaboration.
