New Ipsos report & webinar reflects on three big ways that brands can use generative AI technology to scale, while still keeping human intelligence at the heart of the process
Discover how generative artificial intelligence (AI) is revolutionizing brand innovation and scalability, as unveiled in Ipsos‘ latest report, “Gen AI: From Wow to How.”
- Ideation Acceleration:
- Generative AI enables rapid idea generation, facilitating swift and efficient product innovation.
- Ipsos research highlights that 25% of users leverage AI for brainstorming, showcasing its practical applicability.
- Data Crunching and Summarization:
- Generative AI excels in processing and summarizing vast datasets, offering clarity amidst complexity.
- Ipsos findings reveal that 23% and 22% of AI users utilize the technology for summarizing complex subjects and organizing data, respectively.
- Insights and Impact:
- Ipsos’ “Gen AI: From Wow to How” report delves into the transformative potential of generative AI.
- A companion webinar on April 17, featuring experts from Adobe, the Estée Lauder Companies, and New York University, will explore:
- Brand applications of generative AI for enhanced scalability and innovation.
- The democratization of insights through advanced AI tools.
- The indispensable role of human intelligence in the process, from research to analysis.
Mark your calendar for Ipsos’ upcoming webinar on April 17 and the release of an impactful case study on April 23, showcasing Ipsos’ integration of human and artificial intelligence to illuminate consumer insights at Purina. Stay informed with Ipsos’ monthly Insights to Activate series, offering data-driven perspectives on critical business domains, empowering better decisions today and tomorrow.
