Sprinklr Surveys competes directly in the CFM market and integrates solicited customer feedback with Unified-CXM data for enterprise clients.
Sprinklr, the unified customer experience management (Unified-CXM) platform, announced the launch of Sprinklr Surveys, marking its entry into the Customer Feedback Management (CFM) market with an AI-powered survey offering.
- Vision and Strategy: Ragy Thomas, Founder and CEO of Sprinklr, emphasizes the vision of a unified front office with Sprinklr Surveys, combining solicited and unsolicited feedback for meaningful insights.
- Challenges Addressed: Sprinklr addresses core challenges faced by customer experience teams, including outdated surveys, small datasets, and fragmented feedback systems.
- Unified Approach: Sprinklr Surveys offers a unified approach with AI-assisted survey building, conversational surveys, automated insights, hypothesis testing with digital data, and integration with the Sprinklr Insights platform.
- Unique Capabilities: Details on AI-assisted survey builder, modernized conversational surveys, automated insights, hypothesis testing with digital data, and seamless integration with Sprinklr Insights platform.
- Benefits: Improved response rates, better response quality, reduced time to insights, and enhanced actionability for business insights teams.
- Impact on CX: How Sprinklr Surveys helps enterprises redefine their CFM process, drive NPS growth, and improve overall customer experience.
- Unified Platform: Sprinklr Surveys integrates seamlessly with Sprinklr Insights platform, providing users with a comprehensive view of solicited and unsolicited customer feedback across multiple platforms.
Sprinklr Surveys introduces a new era of AI-powered surveys, enabling enterprises to gain actionable insights from both solicited and unsolicited feedback, driving better business outcomes and enhancing customer experiences.
