DoubleVerify Fraud Lab discovers that, for the first time, smart audio speakers were spoofed by fraudsters
DoubleVerify (DV) announces the discovery of “FM Scam,” a new audio fraud scheme identified and addressed by DV’s Fraud Lab using advanced AI and human review.
- FM Scam Overview: FM Scam is the latest audio fraud scheme targeting digital media spending, following BeatSting, identified and mitigated by DV’s Fraud Lab.
- Fraud Tactics: Details on how FM Scam perpetrators falsify audio traffic using dedicated servers and spoof a variety of devices, including mobile phones, tablets, CTV devices, audio players, smartwatches, and smart speakers.
- Financial Impact: The combined financial impact of FM Scam and BeatSting on unprotected advertisers exceeded $1 million monthly, highlighting the severity of these fraud schemes.
- Auction of Invalid Traffic: FM Scam auctions its invalid traffic through SSPs, exchanges, and ad networks, impacting both advertisers and legitimate audio sellers.
- Detection and Mitigation: DV’s Fraud Lab quickly identified and mitigated FM Scam’s attacks using AI-powered technology and human review, continuously shutting down new variants of the scheme.
- Impact on Industry: Jack Smith, Chief Innovation Officer at DoubleVerify, discusses how audio is becoming a lucrative target for fraudsters due to evolving media standards and increasing ad investments.
- Continuous Monitoring: DV’s Fraud Lab, staffed by data scientists, mathematicians, and analysts, performs ongoing detection and analysis of digital ad fraud to protect DV clients in real time.
DoubleVerify’s detection and mitigation of FM Scam highlight the ongoing battle against digital ad fraud, showcasing the importance of advanced technology and human expertise in safeguarding digital media investments.
