Channel99, an AI-powered decision-making engine for B2B marketing investments, has introduced a new scoring technology that simplifies the evaluation of vendor effectiveness for targeting specific business audiences (target account list or TAL). This innovative scoring system provides comprehensive metrics to measure success, including reach, engagement, financial efficiency, and impact on the sales pipeline. Read More

Recent research from Optimizely, a leading digital experience platform provider, reveals that 51% of UK marketers are using AI to plan and develop strategies around major events like the Olympics. This study highlights the growing role of AI in optimizing digital experiences and seasonal marketing efforts. Read More

Fibr, a trailblazer in AI-powered marketing solutions, has introduced its Personalization Hub, a cutting-edge tool designed to address the challenges posed by the phase-out of third-party cookies and evolving data privacy regulations. This innovation offers a cost-effective, scalable solution to enhance customer acquisition and conversion rates. Read More

FlashIntel, a global leader in AI-driven solutions, has announced the launch of the alpha version of AnswerAI.jp. This innovative platform is designed to empower sales and marketing professionals in Japan with advanced AI technology to deliver accurate, reliable, and actionable insights. Leveraging unique data sources and sophisticated AI models, AnswerAI.jp aims to transform how professionals access and utilize information for their strategic efforts. Read More

Joveo, a global leader in AI-powered recruitment marketing, is set to transform talent attraction with the launch of Unified Analytics. This cutting-edge solution addresses the challenges of fragmented recruitment data and provides organizations with a comprehensive, AI-driven platform for effective talent acquisition strategies. Unified Analytics combines predictive insights with labor market data to help recruitment teams make informed decisions and optimize their efforts. Read More

Klaviyo (NYSE: KVYO), known for powering smarter digital relationships, has unveiled three groundbreaking features for Klaviyo AI, enhancing marketers' capabilities ahead of Black Friday and beyond. Read More

DASIA Project aims to establish a sustainable AI media ecosystem, emphasizing responsible AI use in digital marketing. Read More