Thryv, a leading all-in-one software platform for small businesses, has launched Thryv AI Review Response. This new feature allows businesses to swiftly and effectively respond to both positive and negative reviews across popular review sites like Google Business Profile, YP.com, and Trustpilot.
1. The Importance of Reviews for Small Businesses
- Reviews are critical for small businesses as they play a major role in consumer purchase intent and reputation.
- Small businesses, especially those with limited marketing budgets, rely heavily on customer feedback to grow their customer base.
- Thryv AI Review Response helps businesses maintain consistent online engagement, fostering customer loyalty and trust.
2. How Thryv AI Review Response Works
- Thryv aggregates reviews from over 24 popular review sites into one centralized view.
- Businesses can click on the AI wand to generate three different response options, allowing them to select the best fit or request more options.
- Responses can be adjusted to match the business’s brand voice before being posted.
3. Impact of Generative AI on Review Management
- Generative AI reduces friction in the review response process by enabling faster responses.
- According to Yext research, 69% of customers expect a response within a week, and Thryv’s AI Review Response helps meet this expectation efficiently.
4. Why Reviews Matter for Consumer Behavior
- Positive reviews are crucial for influencing buyer behavior: 95% of consumers read reviews before making a purchase, and 58% would pay more for a brand with good reviews.
- Authenticity in responding to reviews is also important, with 64% of consumers preferring to buy from a responsive company over one with a perfect rating.
5. Thryv’s Growing AI-Powered Features
- Thryv AI Review Response is the latest addition to the company’s suite of AI-powered tools.
- Other features include the AI-enhanced Social Media Management Tool and a Pro Campaign Editor with an AI assistant for email campaign copywriting.
Thryv AI Review Response simplifies the process of managing online reviews, making it easier for small businesses to engage with customers and build strong, trustworthy relationships. By leveraging AI, Thryv helps businesses boost their reputation without the need for extensive resources.
