The9 Limited, a leading Internet company, has announced a joint venture agreement between its subsidiary, Shanghai The9 Information Technology Co., Ltd., and ShaoXing TongZe Network Technology Co., Ltd., an AI algorithms and big data marketing service provider. This collaboration aims to enhance marketing solutions for The9’s upcoming game, MIR M, utilizing AI and big data technologies.
- Joint Venture Details:
- The9 will hold a 51% stake, and TongZe will hold 49%.
- The joint venture will focus on AI algorithms and big data marketing for The9’s new MIR game: MIR M.
- The venture is expected to generate annual profits of more than RMB 100 million by 2025.
- TongZe’s AI Marketing Commitment:
- TongZe aims to reach over 100 million relevant MIR tag users and 30 million paid MIR users.
- Their AI algorithms will help drive marketing efficiency and user acquisition.
- TongZe will distribute dividends quarterly based on the shareholding ratio.
- Restricted Shares for TongZe:
- The9 will grant TongZe restricted shares valued at RMB 42.5 million.
- Shares will be unlocked based on the joint venture’s profit targets for 2025.
- CFO Statement:
- George Lai, CFO of The9, emphasizes the potential of AI to disrupt traditional marketing for online games.
- The9 expects TongZe’s AI-powered strategies to reach tagged MIR users directly, reducing costs and improving efficiency.
- CEO of TongZe’s Confidence:
- Cai Guo Qing, CEO of TongZe, highlights the company’s expertise in AI and big data.
- TongZe has partnerships with major tech companies, including ByteDance, Tencent, Alibaba, and Baidu, providing significant reach and daily new user registrations.
This joint venture signifies The9’s commitment to leveraging AI and big data technologies to revolutionize marketing for its gaming products, particularly MIR M. With projected profits and innovative AI-driven strategies, the partnership aims to set a new standard for efficient and effective marketing in the gaming industry.
