SymphonyAI, a leader in predictive and generative AI SaaS solutions, has launched new AI-powered capabilities on its Revedia platform to help media organizations analyze the performance of content in FAST (Free Ad-Supported TV), AVOD (Ad-Supported Video on Demand), and TVOD (Transactional Video on Demand). These tools streamline decision-making and optimize content engagement and monetization.
Key Features of the Revedia Platform
- Media Copilot
- The Media Copilot, powered by SymphonyAI’s EurekaAI platform and integrated with Microsoft Azure OpenAI Service, simplifies data analysis.
- It allows users to interact conversationally within Revedia, improving executive decision-making by rapidly gathering insights to boost content engagement and revenue.
- This feature, introduced at NAB 2024, turbocharges large language models (LLMs) and other AI models to provide contextualized, data-driven insights.
- Automated Title Matching
- Revedia’s AI-powered title matching resolves the common issue of inconsistent naming conventions for content assets, enabling precise attribution of revenue to the correct title.
- By automating this process, the platform eliminates manual data discrepancies and saves media organizations significant time and resources.
Industry Benefits
- Content visibility: AI-driven insights help media companies overcome challenges in tracking content performance across multiple platforms and distribution channels, offering a holistic view of revenue models.
- Optimized decisions: By leveraging predictive analytics, media executives can focus on strategic growth while AI handles the complexities of data normalization and analysis.
- Enhanced monetization: SymphonyAI’s Revedia platform improves the ability to optimize content investments by addressing diverse revenue streams like FAST, AVOD, and TVOD.
Industry Expert Insights
Colin Dixon, chief analyst at nScreenMedia, highlights the importance of AI-driven tools in today’s fragmented media landscape. He states that SymphonyAI’s Revedia platform’s data normalization features are essential for maximizing content engagement and profitability.
Mark Moeder, president of SymphonyAI’s media division, adds that the new AI capabilities alleviate the burden of analyzing data from multiple distribution channels, allowing executives to focus on key growth strategies.
SymphonyAI’s new Revedia features, including the Media Copilot and automated title matching, provide media organizations with powerful AI-driven tools to optimize content performance and streamline decision-making. As media companies navigate multiple revenue models, these enhancements will drive better monetization and efficiency.
