SurplusGLOBAL, a platform specializing in semiconductor equipment and parts, is spearheading innovation in the semiconductor distribution industry by integrating AI technology. As part of its ambitious AI expansion, the company has appointed Dr. Benjamin Jeong, an AI expert with a Ph.D. from KAIST, as its new Chief AI Officer.
AI-Powered SemiMarket Platform Launching in 2024
SurplusGLOBAL is developing a cutting-edge e-commerce platform called ‘SemiMarket’, which is scheduled to launch in the first half of 2024. This platform will revolutionize the semiconductor parts market by using real-time analysis of parts through an AI-powered automatic categorization and personalized recommendation system. These capabilities will allow users to quickly and efficiently search for necessary components and access real-time pricing, simplifying the purchasing experience.
AI-Driven Process Automation
In addition to launching SemiMarket, SurplusGLOBAL is focusing on automating manual processes with AI. The company has implemented a system that automatically recognizes and inputs business card and equipment information, significantly reducing the time spent on data entry. This system has greatly improved the accuracy and consistency of data management, further enhancing search functionality and analysis.
AI-Supported Sales Strategy
AI is also transforming the sales process at SurplusGLOBAL. The company’s AI system supports the entire sales pipeline, from initial customer inquiries to final transactions. It can recommend products and customers with high transaction potential, helping the sales team implement more effective strategies.
Leadership by Dr. Benjamin Jeong
Leading the AI charge is Dr. Benjamin Jeong, a seasoned expert with a robust background in AI research from NCSOFT. His expertise includes work on language and audio-generating AI, which he is now applying to optimize sales and marketing for semiconductor equipment and parts. Dr. Jeong holds a bachelor’s degree from POSTECH, along with master’s and Ph.D. degrees from KAIST, and has multiple patents to his name.
Dr. Jeong commented, “Our goal is to develop AI technologies that can predict or diagnose potential issues in semiconductor manufacturing processes, enhancing the industry’s competitiveness. We are especially focused on creating large-scale language models and data analytics AI tailored to the semiconductor sector.”
SurplusGLOBAL’s integration of AI across its e-commerce platform and operations marks a significant step forward in the semiconductor industry. By leveraging Dr. Jeong’s leadership and expertise, the company is set to transform the semiconductor equipment and parts market with innovative, AI-driven solutions.
