How did the transition to Storyblok improve content management efficiency for Octopus Energy?
Octopus Energy chose Storyblok to centralise content management and integrate all of their platforms through APIs, give content creators the components they need to create experiences without the help of developers, and closely manage user roles to improve collaboration.
Storyblok is now used by 19 Octopus Energy teams across 6 business functions in 8 countries. With that combined teamwork, they can create a website from scratch within 2 weeks and deploy updates in 5 minutes. The typical creation and publishing time has been cut by 1-2 days, with smaller projects getting delivered on the same day. This smooth process led to a two-thirds decrease in requests for support from developers.
Can you elaborate on the role of Storyblok’s Visual Editor in enabling content editors to work more independently?
Storyblok’s Visual Editor empowers Octopus Energy’s content editors to click on the content they want to change and see the results in real time. Editors can easily edit and arrange components, add new components instantly from the component library and create new components visually with the Component Composer. It’s also great for collaboration as team members can leave feedback contextually with component-level comments, customise their workflows and set user roles and permissions for content editing.
This enabled Octopus Energy to roll out Storyblok at speed with zero training, and their teams around the world have taken to it like ducks to water.
How has the centralized content management system influenced the speed and quality of content creation and deployment?
Storyblok is utilised by multiple teams across different business functions and countries, so a centralised system increased efficiencies for the various content teams. Storyblok’s API access supports Octopus Energy’s centralised content management approach by enabling them to maintain cohesive and accessible content across all platforms.
Octopus can now assign user roles and permissions for a multi-team setup, with product, marketing, and technology for energy and retail operations teams being the main users. Initially adopted by the retail operations team, Storyblok quickly gained traction among other business functions due to its efficiency and ease of use. A precise roles and permission system allows the team to easily control who can access various data.
Furthermore, the flexibility of Storyblok’s Component Library has empowered Octopus Energy’s content editors to create experiences independently without relying on developers. Integrated with their Coral Design System, this capability has enabled rapid responses to customer needs across various markets.
What were the key limitations of Octopus Energy’s previous CMS that prompted the switch to Storyblok?
The original UK business began with a Django website (Python framework) alongside an open-source CMS called Wagtail and content written in code. Octopus Energy encountered several challenges with this previous setup as it required significant developer involvement for every content task and was very limited in its flexibility and customisation options. This led to a fragmented content management setup that was slow and prevented collaboration.
This wasn’t sustainable for their dynamic content needs, so Octopus Energy’s team decided to make the switch to Storyblok.
How does Octopus Energy plan to continue leveraging Storyblok’s capabilities to further enhance its digital content strategy?
Storyblok has been a transformative tool for Octopus Energy and its parent company Kraken. It enables efficient content management, reduces dependency on developers, and supports rapid growth and innovation. By adopting Storyblok, Kraken and Octopus Energy have enhanced their ability to deliver exceptional customer experiences and maintain their position as leaders in the renewable energy industry.
What upcoming projects does Octopus Energy have in mind for Storyblok, particularly concerning the migration of content from legacy systems?
Octopus Energy plans to continue leveraging Storyblok for various projects, migrating over 1,000 pages from a legacy CMS and expanding its mobile app content. The ongoing integration with their tech stack ensures they remain at the forefront of innovation in the renewable energy sector.
Sascha is Storyblok’s VP of Sales, committed to spreading the best content experience architecture to enterprises worldwide. He leads the SDR, BDR, AE, and CSM teams in helping customers discover why Storyblok is the most loved CMS.
