New research finds 64% of US shoppers say AI has improved their retail experiences — a 25% rise in positive sentiment from 2023
SAP Emarsys introduces its AI Product Finder, a groundbreaking tool designed to revolutionize product recommendations and enhance customer experiences. With consumer demand for AI in commerce on the rise, SAP Emarsys responds by leveraging its decade-long AI heritage to empower marketers with innovative AI solutions. Through new industry-leading research and customer-focused initiatives, SAP Emarsys aims to meet the growing demand for AI-driven personalization in retail.
1. Consumer Perception of AI in Commerce:
– SAP Emarsys data reveals a significant increase in consumer perception of AI’s impact on retail experiences, with 64% of shoppers acknowledging AI’s role in improving their retail experiences.
– Over a third of consumers believe that AI has made shopping easier (35%), helped to personalize retail experiences (31%), and facilitated the discovery of new products (35%).
2. Marketer Investment and Perception:
– Nearly three-quarters of US marketers (72%) have increased their investment in artificial intelligence in 2024.
– The majority of marketers attribute a boost in customer engagement (78%) and customer loyalty (75%) to AI adoption.
Introduction of AI Product Finder:
– SAP Emarsys announces the pilot launch of its AI Product Finder, alongside other AI-powered solutions, at its annual virtual event for marketers.
– The AI Product Finder enables intuitive search of a brand’s product catalog, empowering marketers and retailers to efficiently locate and incorporate relevant products into their campaigns.
– Provided as an out-of-the-box solution for email marketing campaigns, the AI Product Finder revolutionizes product recommendation strategies, enhancing message relevancy and engagement.
Commitment to Responsible AI:
– SAP Emarsys reaffirms its commitment to a relevant, reliable, and responsible approach to AI.
– CEO Joanna Milliken emphasizes the company’s dedication to customer privacy and trust, aligning with the EU AI Act and upholding the highest standards of data privacy.
– Customers are invited to participate in the pilot of SAP Emarsys’ AI Product Finder and other AI solutions, emphasizing the company’s collaborative approach to innovation.
SAP Emarsys’ AI Product Finder represents a significant advancement in AI-driven personalization, empowering marketers to deliver highly curated product recommendations and enhance customer experiences. With a commitment to responsible AI development and customer privacy, SAP Emarsys continues to lead the way in leveraging AI to drive customer loyalty and engagement in the evolving landscape of retail marketing.
