Aytm, a leading agile consumer insights platform, has announced the launch of Skipper, an AI-powered research assistant set to transform how researchers gather and analyze data. Available for exclusive early access starting October 24th, 2024, Skipper aims to meet the evolving needs of researchers in notable consumer brands, CPG companies, and creative agencies.
- Skipper Draft
- Instantly generate complex survey drafts tailored to specific research objectives.
- Compose additional questions and answer options.
- Rephrase long text to fit mobile-first limits.
- Enhance survey designs seamlessly.
- Skipper Translate
- Engage global audiences with automated translations.
- Eliminate the need to program surveys for each language, making international research simpler.
- Skipper Explore
- Uncover hidden insights with AI-powered analysis.
- Identify key trends and correlations for faster, informed decision-making.
CEO Insights
Lev Mazin, CEO and co-founder of aytm, emphasizes the importance of creating a seamless experience for researchers and survey participants. He notes, “GenAI is the missing piece that enhances our mission to make insights more accessible and the research process more intuitive and meaningful.” He adds that with early access, users will experience a tool that is capable, personable, and tireless—an assistant that aligns with teams’ best practices and objectives.
User Experience
Skipper is integrated throughout the familiar aytm platform, fostering a collaborative spirit and empowering researchers while ensuring data safety and integrity. Beta users highlight the advantage of having an AI assistant to enhance their studies, maintaining control while benefiting from AI efficiencies.
Data Privacy and Security
Aytm prioritizes data privacy, ensuring Skipper adheres to strict protection standards. Clients can trust that their information remains confidential while leveraging AI capabilities without compromising security.
The launch of Skipper marks a significant step forward in research technology, offering a robust set of features designed to streamline the research process. Aytm continues to innovate, providing researchers with powerful tools to enhance their capabilities and deliver deeper insights.
