Successful pilot represents key milestone for AI startup
Purposely.ai announces the successful results of its AI-backed creative analytics pilot, showcasing notable enhancements in Facebook advertising performance through innovative AI-driven insights and recommendations.
- AI-Powered Creative Analytics:
- Purposely.ai’s proprietary software utilizes AI natural language processing and computer vision.
- Analyzes historical creative performance to generate specific recommendations for enhanced effectiveness.
- Isolating Key Elements:
- Identifies words, phrases, and visual components associated with highest conversion rates and return on ad spend (ROAS).
- Enables targeted optimization of ad creative for improved performance.
- Successful Q1 Program:
- Partnered with leading digital marketing firm M+R for a successful pilot program.
- Material increases observed in purchase to impression rates for ad creative.
- Notable Performance Improvements:
- Ads informed by Purposely.ai insights converted more than twice as often as the control group.
- Demonstrates the tangible impact of AI-driven creative optimization on advertising outcomes.
- Invitation to Beta Partners:
- Purposely.ai invites other beta partners to join the platform ahead of its full launch in Q4 2024.
- Interested agencies can explore opportunities to optimize their advertising strategies with AI-driven insights.
- Testimonial from M+R:
- Kristen Witkin, Senior Vice President for Advertising at M+R, highlights the streamlined process and effectiveness of Purposely.ai’s solution.
- Emphasizes the value of AI in identifying creative best practices and enhancing advertising performance.
- Forward-Looking Statements:
- Purposely.ai’s Co-founder and CEO, Alex Kennedy, expresses pride in the pilot results and the platform’s potential to revolutionize creative effectiveness.
- Commits to ongoing partnerships with digital media strategists seeking to leverage AI for client success.
Purposely.ai’s AI-driven creative analytics pilot signifies a significant breakthrough in optimizing Facebook advertising performance. With tangible improvements observed in conversion rates and ROAS, coupled with invitations for beta partnerships, Purposely.ai is poised to lead the way in AI-driven advertising optimization, empowering agencies to deliver exceptional results for their clients.
