Phrase, a global leader in AI-driven translation and localization technology, has unveiled a series of AI-powered enhancements designed to streamline and scale content adaptation for brands worldwide. These innovations harness the latest advancements in AI to enable companies to localize their content with speed, accuracy, and cultural relevance, allowing them to connect authentically with global audiences.
CEO Georg Ell emphasized the transformative impact of these AI updates, stating:
“With these advancements, it’s now simple for brands to adapt content with precision, maintain their unique voice, and connect authentically with audiences across cultures at an unprecedented scale.”
From generative AI features to advanced machine translation, here’s a breakdown of the most impactful updates.
Key Innovations in the Latest Phrase Release
1. Auto Adapt: High-Quality AI-Driven Content Adaptation at Scale
Phrase introduces a beta feature leveraging generative AI to streamline and optimize translations. This tool allows content to be fine-tuned for specific style, tone, voice, and terminology preferences—all while maintaining brand voice.
Benefits:
- Reduces reliance on human post-editing.
- Speeds up the translation process without compromising quality.
- Delivers translations that align with brand guidelines automatically.
2. Phrase Next GenMT: Dynamic & Customizable Machine Translation
Next GenMT represents a significant technological leap with its ability to dynamically adjust translations using brand-specific assets. This machine translation engine is adaptable, cost-effective, and ensures translations meet high brand standards.
Key Features:
- Customization with brand glossaries and tone preferences.
- Improved accuracy and operational cost reduction.
- Faster, more efficient, and scalable translations.
3. Auto LQA: AI-Powered Quality Assessment
Phrase introduces Auto LQA, an AI-assisted quality review tool supporting all MQM (Machine Quality Metrics) error categories. This tool enhances error detection while increasing review capacity.
Advantages:
- Expands coverage for quality assurance.
- Reduces costs by up to 65%.
- Accelerates feedback loops by cutting processing time by up to 99%.
4. Contentful 2.0 Integration: Enhanced Content Localization Management
Phrase has launched the upgraded Contentful 2.0 integration, designed to streamline content management for enterprises handling vast amounts of multilingual data.
Key Features:
- Scalable, seamless localization workflows.
- Optimized for speed and reliability.
- Supports enterprise agility to meet market demands.
Additional Enhancements to Boost Efficiency
1. Phrase Portal: PDF Support & Advanced Features
Phrase has expanded its translation portal with enhanced PDF support and advanced control options. This feature allows enterprises to manage machine translation securely and flexibly.
2. Phrase Language AI Speed API: Low Latency Machine Translation
The Speed API is a low-latency integration that enables high-volume, high-quality translations directly into enterprise applications, facilitating faster localization processes.
3. Enhanced Editor Search Capabilities:
This release introduces faster and more accurate search tools to improve translation workflows for complex, large-scale projects.
Why These Changes Matter
With the latest AI innovations, Phrase continues to strengthen its mission to make global communication seamless, efficient, and culturally relevant. These tools not only prioritize quality and accuracy but also automate processes that traditionally required extensive manual intervention, ensuring scalability for enterprises worldwide.
From AI-generated content adaptation to real-time, brand-customized machine translations, Phrase is setting a new benchmark in the AI-driven translation landscape.
These groundbreaking AI innovations by Phrase are redefining how brands localize and connect with diverse audiences. With tools like Auto Adapt, Next GenMT, and Contentful 2.0 integrations, brands now have the power to maintain brand consistency, improve user experiences, and scale operations faster than ever.
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