mPulse’s launch of new product capabilities demonstrates leadership in innovation for health plans and the member experience
mPulse, a leader in conversational AI and digital engagement solutions for the healthcare industry, has announced strong momentum in Q1 2024 compared to Q1 2023, with growth across all business segments. The company also unveiled its integrated predictive analytics and omnichannel engagement product capabilities, establishing a new category within the digital health ecosystem.
Growth and Expansion
mPulse’s growth was driven by improvements in automation and efficiency across its omnichannel engagement, predictive analytics, and health portals business units. Key contributors to this growth include:
- Cross-Sell Successes: Leveraging recent acquisitions to expand into new opportunities across five core digital health experience product lines.
- Omnichannel Engagement: Enhancing customer interactions through connected, personalized digital programs.
New Product Capabilities
mPulse has launched integrated predictive analytics and omnichannel engagement capabilities, combining AI-powered models with personalized digital interventions. Key features include:
- Decision Point Predictive Analytics: Models optimal digital interventions across diverse populations.
- Seamless Deployment: Connects omnichannel programs with personalized recommendations generated by predictive models.
- Focus Areas: Available for key engagement areas such as Consumer Assessment of Healthcare Providers & Systems (CAHPS) and Health Outcomes Survey (HOS).
CAHPS:
- Focuses on patient and health plan member perceptions of care and personal experiences with health plans.
HOS:
- Assesses how well health plans help members maintain or improve their health over time.
- Both areas are crucial for Centers for Medicare & Medicaid Services (CMS) Star Ratings and NCQA Health Plan Accreditation.
CEO and CPO Insights
CEO Bob Farrell: “The healthcare ecosystem continues to seek ways to better personalize the consumer experience while lowering costs and improving health outcomes. We’re excited to bring new capabilities to market that enable just that—an industry-first combination of predictive analytics with health engagement to transform the consumer health experience.”
CPO Saeed Aminzadeh: “We work extensively with leading healthcare organizations and have been able to translate fragmented healthcare data sets into actionable insights using our AI-powered predictive models. This launch adds a new layer of performance by enabling efficient deployment of personalized digital interventions aligned with our predictive models’ recommendations.”
Significant Business Outcomes
mPulse’s innovative combination of predictive analytics and omnichannel engagement has led to notable results for early adopters:
- National Health Plan: Improved Health Plan Satisfaction, Drug Plan Satisfaction, and Access and Provider Satisfaction CAHPS measures by 1.3 to 4.7 percentage points.
- Regional Health Plan: Achieved a 31.8% member engagement rate with a HOS program, assessing risks for falling, physical activity, and bladder control, and providing tailored tools and resources.
Industry Recognition
mPulse was recently recognized in Newsweek’s World’s Best Digital Health Companies 2024 list, highlighting its standout innovation and impact in the data analytics market segment. The ranking evaluates companies based on financial performance, service impact, and online user engagement.
mPulse’s Q1 2024 success and the launch of its integrated predictive analytics and omnichannel engagement product highlight its commitment to transforming the digital health ecosystem. By offering personalized and efficient digital interventions, mPulse is setting a new standard in healthcare consumer engagement.