Advertisers Can Access KERV’s Dynamic Video Ads, Coupled with Magnite’s Unmatched Access to Omnichannel Streaming Inventory, Driving Audience Engagement and Shortening the Path to Purchase
KERV Interactive, a leader in AI-powered video analysis, performance, and monetization, has teamed up with Magnite, the world’s largest independent sell-side advertising company, to bring immersive advertising experiences to marketers at scale. By integrating KERV’s portfolio of AI-powered interactive and shoppable video capabilities with Magnite’s omnichannel inventory, advertisers can create engaging campaigns that capture audience attention and drive meaningful performance.
Enhanced Interactive Video Capabilities:
– The partnership between KERV Interactive and Magnite enables marketers to layer interactivity into video creative, enhancing brand favorability, consumer intent, and purchase intent by as much as 1.5x, according to Magna Global. By leveraging KERV’s advanced dynamic AI technology, advertisers can further amplify the impact of interactive content, providing consumers with immersive experiences that resonate.
– Megan Pagliuca, Chief Activation Officer at Omnicom Media Group, emphasizes the transformative power of AI in enhancing consumers’ experiences with branded content. This partnership between KERV and Magnite aligns with the larger focus on the intersection of content and commerce, future-proofing media investments and driving innovation in digital advertising.
Streamlined Access and Benefits:
– With KERV’s interactive ad capabilities now available through Magnite, buyers gain simplified access to a curated supply of interactive and shoppable creative ad units. This partnership offers marketers a seamless pathway to leverage KERV’s AI-powered interactive and shoppable video formats across online video (OLV) and connected TV (CTV), alongside cookie-free first-party targeting capabilities based on KERV’s unique audience identifiers.
– Sean Buckley, Chief Revenue Officer at Magnite, highlights the importance of delivering contextually relevant messages in today’s competitive media landscape. The collaboration between Magnite and KERV enables clients to access premium ad inventory while leveraging real-time data for automated creative optimization, driving maximum impact and efficiency in advertising campaigns.
The partnership between KERV Interactive and Magnite represents a significant advancement in the realm of digital advertising, offering marketers innovative solutions to engage audiences and drive performance. By combining KERV’s AI-powered interactive video capabilities with Magnite’s vast omnichannel inventory, advertisers can create compelling campaigns that resonate with consumers and deliver measurable results.
