Companies to collaborate on an AI Innovation Lab enabling closer connections with consumers, driving greater speed to market and further enhancing local relevancy
The Estée Lauder Companies (ELC) and Microsoft Corp. have announced the creation of an AI Innovation Lab, expanding their global strategic relationship to harness cutting-edge generative AI capabilities in Microsoft’s Azure OpenAI Service. This collaboration aims to revolutionize the beauty industry by empowering ELC’s prestige beauty brands with closer consumer connections, increased speed to market, and local relevancy.
- Enhanced Marketing Effectiveness with Generative AI:
- Internal-facing generative AI chatbot improves marketing effectiveness globally.
- Utilizes advanced conversational AI to navigate ELC’s extensive database for locally relevant campaigns.
- Quicker Product Development through Generative AI:
- Generative AI tools in research and development enable faster product innovation.
- Scientists respond swiftly to emerging trends for efficient product and ingredient development.
- Empowering Consumer Experiences:
- Leveraging ELC’s data for personalized consumer experiences and faster insights to action.
- Increased speed to market and stronger local relevancy for ELC’s brands.
Quotes from Leaders:
- Jane Lauder, EVP, Enterprise Marketing, and chief data officer at ELC, highlights the impact of Microsoft’s generative AI tools on consumer experiences and market responsiveness.
- Shelley Bransten, corporate vice president, Global Industry Solutions at Microsoft, discusses the potential of generative AI in revolutionizing the beauty industry.
The AI Innovation Lab signifies a deepening of the strategic partnership between ELC and Microsoft, showcasing the transformative power of generative AI in driving marketing effectiveness, product innovation, and personalized consumer experiences in the beauty industry.
