AI continues to redefine the way content is created, with Emplifi’s recent survey revealing how artificial intelligence is driving productivity and strategic advantages for marketers and content creators. According to findings, users report saving up to 50% of the time spent on content creation by incorporating AI, freeing up hours to focus on strategic priorities.
Emplifi’s innovative AI tools, such as AI Composer, are proving to be vital in helping marketers streamline repetitive tasks while improving engagement and performance across social media platforms.
Key Findings from Emplifi’s Survey
1. AI Saves Time Across Content Creation Workflows
According to the survey, users leveraging AI for content creation report:
- Saving up to 60 hours per month by using AI for repetitive tasks.
- 51% of users employ AI to generate social media captions.
- 38% of users use AI to analyze trends and generate content ideas.
- 29% of users optimize content posting strategies and personalize content with AI.
This demonstrates AI’s wide-reaching impact on saving time, improving productivity, and optimizing creative strategies.
2. Opportunity for Wider AI Adoption
While AI adoption is increasing, 20% of respondents report not currently using AI tools. Emplifi emphasizes that promoting AI’s ability to save time and streamline workflows could broaden its use and demonstrate its advantages to hesitant marketers.
Susan Ganeshan, CMO of Emplifi, stated:
“AI empowers content creators to focus on strategic priorities by automating tedious processes, allowing brands to connect more authentically with their audiences.”
Emplifi’s AI Composer: Transforming Social Media Content Creation
What is AI Composer?
Emplifi’s AI Composer, a winner of the 2023 Artificial Intelligence Breakthrough Award,** simplifies content creation by enabling users to draft, schedule, and publish posts efficiently across social platforms.
Key Stats on AI Composer Usage:
- 96% of users are using AI Composer for Facebook.
- 85% of users are creating posts for Instagram with AI Composer.
- 77% use AI Composer for X (formerly Twitter), while 70% use it for LinkedIn.
AI Composer’s Efficiency & Results:
- AI Composer saves time, with each social media post taking just over nine minutes to create.
- Content created using AI Composer has shown 5% increased engagement.
- Instagram saw the largest performance increase, with engagement rates nearly 9% higher.
The AI Composer has seen a 14% jump in the number of posts created and an 8% increase in active users, showcasing its growing impact among social media marketers.
Introducing AI-Driven Analytics with Collaborative Self-Service Boards
Emplifi is expanding its AI-powered suite with Collaborative Self-Service Boards for Unified Analytics, a new feature that allows teams across industries to analyze insights quickly, regardless of their technical expertise.
How Collaborative Self-Service Boards Work:
- Users can simply write a prompt, and the AI generates customized visualizations with the most relevant metrics.
- No technical skills required—teams can quickly analyze trends, enabling strategic decision-making faster.
Key Features:
- Automated Metrics & Visualizations: Simplifies KPI tracking and manual analysis.
- Empowers teams to make independent data-driven decisions.
Susan Ganeshan commented on its transformative value:
“This is a game-changer. Our AI-driven analytics are designed to give teams intuitive, real-time insights—maximizing efficiency and decision-making capabilities.”
Emplifi’s latest insights and innovations highlight the incredible potential of AI to streamline workflows, save time, and improve engagement. Tools like AI Composer and Collaborative Self-Service Boards are equipping marketers with both efficiency and data insights—allowing them to prioritize creativity and strategic planning.
