Disney+ Hotstar has introduced a cutting-edge AI-driven video optimization technology to enhance its streaming service. This advanced encoding feature adjusts video quality based on user habits and scene complexity, delivering a customized viewing experience.
Key Benefits of the New Technology
- Enhanced Video Quality: The new technology ensures sharper visuals while using less data.
- Data Efficiency: Users can expect up to a 25% reduction in download size without sacrificing quality.
- Adaptive Encoding: Intelligent video encoding adapts to each user’s consumption patterns, considering scene context and complexity.
- Content Optimization: The patent-pending technology has optimized over 700 titles in Disney+ Hotstar’s premium content library.
- Efficiency: The new techniques improve watch time per GB by 12.5%, highlighting the platform’s commitment to enhancing streaming for everyone.
Enhancing the Viewing Experience
- User-Centric Approach: Analyzes consumption patterns, watch habits, and user journeys.
- AI-Based Models: Estimates and refines scene complexity for an optimized, data-efficient viewing experience.
- Improved Accessibility: Makes high-quality content more accessible to users with limited internet bandwidth.
Disney+ Hotstar’s new AI-powered video optimization technology represents a major advancement in streaming services. It offers sharper visuals with reduced data consumption, setting a new benchmark for streaming quality on the platform.
