ChannelEngine, a global leader in marketplace integration software, has announced that its platform is now available on SAP Store. This integration with the SAP Order Management Foundation (OMF) enhances order and inventory management for marketplace selling, utilizing advanced AI capabilities to optimize multi-channel operations.
Importance of Integration
- Agility in eCommerce: Heather Hershey, research director at IDC, emphasizes that integrating order management systems with marketplace platforms is essential for maintaining agility in the fragmented eCommerce landscape.
- Expanding Global Reach: Aligning inventory management with marketplace connectivity allows businesses to streamline operations and scale efficiently.
Access to 950+ Global Marketplaces
- Comprehensive Solution: ChannelEngine empowers businesses to manage their online presence across numerous marketplaces and third-party sales channels.
- Major Connections: The integration provides access to leading platforms like Amazon, Walmart, Target+, eBay, and Shopee, offering unmatched reach and efficiency.
- Proven Revenue Growth: Current ChannelEngine users have reported exponential year-over-year revenue growth, driven by enhanced marketplace access and advanced features.
Simplified Operations and Enhanced Efficiency
- Automatic Synchronization: The integration with SAP OMS enables automatic synchronization of inventory, order receipt, shipment updates, and cancellation management across 950 marketplaces and third-party channels.
- Reducing Complexity: Centralizing order management minimizes overselling and enhances the consumer experience.
- Future Enhancements: ChannelEngine plans to support SAP Order Management Sourcing Availability (OMSA) for improved inventory accuracy and visibility.
AI-Driven Business Optimization
- Streamlined Mapping: ChannelEngine’s AI-powered tools simplify category and content mapping between SAP Cloud Platform and marketplace taxonomies, reducing manual intervention and accelerating time-to-market.
- Agile eCommerce Operations: This AI-enabled automation facilitates expansion into new marketplaces, creating a responsive eCommerce framework.
- Exploring New Integrations: The company is also looking into integration with SAP Omnichannel Pricing Promotion Service (OPPS) to manage pricing and promotions effectively across multiple channels.
Leadership Insights
- CEO Jorrit Steinz: Stated that the integration with SAP OMS allows users to activate new sales channels, optimizing operations while reaching global markets effortlessly.
- Ritu Bhargava, SAP Customer Experience: Highlighted that the partnership enhances customers’ unified commerce strategies, connecting order channels to supply chain and finance processes for optimized global commerce.
ChannelEngine’s integration with SAP Store marks a significant advancement in marketplace management, equipping businesses with the tools to enhance their eCommerce strategies. By leveraging AI-driven automation and a vast network of marketplaces, ChannelEngine empowers merchants to optimize operations and achieve global success.
