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BattlegroundAI Launches Beta: AI-Powered Ads for Progressive Campaigns
August 14, 2024

BattlegroundAI Launches Beta: AI-Powered Ads for Progressive Campaigns

BattlegroundAI, an innovative AI-driven advertising platform, has launched its public beta to support progressive political campaigns, agencies, and causes. Designed by experts from the Obama campaign and leading global ad agencies, this platform aims to revolutionize how political ads are crafted, providing tools that enhance campaign effectiveness and efficiency. Read More
Advertising, AI Automation, AI Core Technologies, AI Innovation, Artificial Intelligence (AI)
Taboola Integrates DV Authentic Marketplace to Boost Ad Brand Suitability
August 6, 2024

Taboola Integrates DV Authentic Marketplace to Boost Ad Brand Suitability

Taboola, a global leader in content recommendation for the open web, has announced its integration with DV Authentic Marketplace from DoubleVerify. This move enhances Taboola’s advertising platform by incorporating advanced brand suitability measures, ensuring that ads are placed in safe and suitable environments. Read More
Advertising, AI Automation, AI Core Technologies, AI Innovation, Artificial Intelligence (AI)
Invoca Enhances Social Ad Strategy with New Integrations and AI-Powered Data
August 1, 2024

Invoca Enhances Social Ad Strategy with New Integrations and AI-Powered Data

Invoca, a leader in revenue execution platforms, has expanded its suite of social advertising integrations with new no-code options for Pinterest, Snapchat, and TikTok. These additions complement existing integrations with Meta platforms like Facebook, Instagram, and Facebook Messenger. This expansion aims to leverage AI-powered first-party data from phone conversations to optimize digital advertising across a wide range of channels. Marketers can now more effectively target their audiences, measure campaign impacts, and enhance revenue and return on advertising spend (ROAS). Read More
Advertising, AI Automation, AI Core Technologies, AI Innovation, Artificial Intelligence (AI)
Introducing Ad Monitor: Boltive’s New Ad Discovery Engine for Real-Time Ad Insights
July 16, 2024

Introducing Ad Monitor: Boltive’s New Ad Discovery Engine for Real-Time Ad Insights

Boltive, a leader in digital advertising technology, is excited to unveil Ad Monitor, a revolutionary ad discovery engine designed to provide advertisers, marketers, and brand managers with real-time insights into online ads. Analyzing over 1.5 billion ad impressions daily, Ad Monitor offers comprehensive visibility into the ads delivered to consumers’ browsers, setting a new standard... Read More
Advertising, AI Assistant, AI Automation, AI Innovation
July 11, 2024

Versus Unveils Seamless Ads: AI-Powered Interactive Advertising

Versus, a leader in AI-powered interactive content, has announced its latest innovation, Seamless Ads. This new offering leverages Versus’ proprietary AI platform to create a more personalized and engaging advertising experience. By integrating ads directly into contextually relevant, interactive content, Seamless Ads provide a less interruptive and more effective way for brands to connect with their audiences. Read More
Advertising, AI Automation, AI Core Technologies, AI Innovation, Artificial Intelligence (AI)
KERV Glow: AI-Powered Display Advertising Revolution for Brands
July 1, 2024

KERV Glow: AI-Powered Display Advertising Revolution for Brands

KERV Interactive, a leader in AI-powered video analysis and performance solutions, has unveiled its latest innovation in display advertising: KERV Glow. This groundbreaking product is designed to transform static display ads into dynamic, interactive brand experiences, enhancing consumer engagement and driving performance across the marketing funnel. Read More
Advertising, AI Automation, AI Core Technologies, AI Innovation, Artificial Intelligence (AI), Video Technology
Consumer Perceptions of Ads on Streamers Survey 2024: Key Insights
June 27, 2024

Consumer Perceptions of Ads on Streamers Survey 2024: Key Insights

Moloco, a leader in operational machine learning (ML) and performance advertising, in collaboration with the independent research company YouGov, has unveiled the findings of the "Consumer Perceptions of Ads on Streamers Survey 2024." The survey, conducted among over 1,000 U.S. consumers, highlights a significant shift in consumer habits from traditional TV to streaming platforms. EMARKETER projects that Connected TV (CTV) ad spend will hit $30.10 billion in 2024, presenting a vast opportunity for advertisers to leverage personalized ads and innovative ad formats to enhance viewer engagement and drive outcomes. Read More
Advertising, AI Automation, AI Core Technologies, AI Innovation, Artificial Intelligence (AI), Machine Learning
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