BattlegroundAI, an innovative AI-driven advertising platform, has launched its public beta to support progressive political campaigns, agencies, and causes. Designed by experts from the Obama campaign and leading global ad agencies, this platform aims to revolutionize how political ads are crafted, providing tools that enhance campaign effectiveness and efficiency. Read More

Taboola, a global leader in content recommendation for the open web, has announced its integration with DV Authentic Marketplace from DoubleVerify. This move enhances Taboola’s advertising platform by incorporating advanced brand suitability measures, ensuring that ads are placed in safe and suitable environments. Read More

Invoca, a leader in revenue execution platforms, has expanded its suite of social advertising integrations with new no-code options for Pinterest, Snapchat, and TikTok. These additions complement existing integrations with Meta platforms like Facebook, Instagram, and Facebook Messenger. This expansion aims to leverage AI-powered first-party data from phone conversations to optimize digital advertising across a wide range of channels. Marketers can now more effectively target their audiences, measure campaign impacts, and enhance revenue and return on advertising spend (ROAS). Read More

The world of advertising has evolved significantly, with artificial intelligence (AI) emerging as a transformative force. AI technology enables businesses to analyze vast amounts of data, personalize content, and optimize ad placements, revolutionizing how they connect with audiences. Read More

Versus, a leader in AI-powered interactive content, has announced its latest innovation, Seamless Ads. This new offering leverages Versus’ proprietary AI platform to create a more personalized and engaging advertising experience. By integrating ads directly into contextually relevant, interactive content, Seamless Ads provide a less interruptive and more effective way for brands to connect with their audiences. Read More