Carfluent, an AI-driven platform designed to connect automotive dealers with Spanish-speaking customers, has announced the appointment of Aaron Schinke as its new Chief Growth Officer. With a wealth of experience in the automotive industry, Schinke is set to drive Carfluent’s strategic evolution, helping the company capitalize on the fast-growing Spanish-speaking consumer market.
Aaron Schinke’s Role and Impact on Carfluent
- A Seasoned Automotive Leader: Schinke brings a wealth of experience from his successful tenures at DealerFire, DealerSocket, and his recent role as CEO of Lincoln Labs. His track record of driving growth and leading teams positions him as an ideal leader for Carfluent.
- Strategic Leadership: Carfluent’s CEO, Chance Mayfield, expressed confidence in Schinke’s ability to guide the company through its next growth phase, emphasizing his deep understanding of the auto industry’s challenges and needs.
- Previous Successes: Schinke’s background in digital retailing and working across the entire OEM landscape provides him with the insights needed to drive growth and enhance Carfluent’s platform for both consumers and dealers.
Carfluent’s Recent Growth and Market Position
- Impressive Growth: Carfluent has seen remarkable success, including a 7x increase in customers and the addition of major automotive groups, such as Cavender Auto Group, to its client base.
- Success Story with Cavender Auto Group: Since partnering with Carfluent, Cavender Auto Group has achieved an 87% lead closure rate from its Spanish-language websites, underscoring the platform’s impact in reaching and engaging Spanish-speaking consumers.
- Meeting Consumer Needs: Carfluent’s unique focus on bridging the gap for Spanish-speaking car buyers demonstrates its commitment to meeting the needs of underserved markets and fostering inclusivity in the automotive industry.
A Growing Opportunity in the Spanish-Speaking Market
- Targeting the Fastest-Growing Demographic: Schinke highlights the importance of reaching the more than 60 million Spanish speakers in the U.S., representing 20% of the population, as a key opportunity for automotive dealers.
- Inclusive Car Buying Experience: By offering multilingual online resources, Carfluent ensures that Spanish-speaking consumers have equal access to car-buying opportunities, which is essential for dealers aiming to expand their customer base.
With Aaron Schinke at the helm as Chief Growth Officer, Carfluent is poised for continued growth. The company’s focus on connecting dealers with Spanish-speaking customers is addressing an important and underserved market, offering significant opportunities for both dealers and consumers in the evolving automotive industry.
