Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, teams up with Argoid AI to integrate AI-powered scheduling automation into its Amagi PLANNER product. This collaboration aims to streamline TV program scheduling, leveraging AI expertise to captivate viewers with tailored content. Addressing Industry Challenges: The partnership targets challenges in the growing global FAST market, including managing multiple channels across diverse regions with complex content rights and platform requirements. Argoid AI’s machine learning capabilities enhance Amagi PLANNER’s ability to analyze viewership data, content affinity, and social trends, providing AI-driven scheduling recommendations. Innovative Solutions: Baskar Subramanian, Co-founder and CEO of Amagi, highlights the collaboration’s focus on scheduling efficiency, viewer satisfaction, and business growth. Gokul Muralidharan, CEO and Co-Founder of Argoid AI, emphasizes the transformative potential of integrating AI capabilities into Amagi PLANNER, enhancing viewer engagement. Balancing Automation and Creativity: The initiative emphasizes a balance between automation and creative control, empowering schedulers with data-driven insights while retaining flexibility in programming decisions. Amagi PLANNER emerges as a robust tool for implementing nuanced scheduling strategies, optimizing efficiency without sacrificing creative input. Witness the future of TV program scheduling at the NAB Show 2024, where Amagi PLANNER and the jointly developed AI solution will be showcased. Experience firsthand how AI-driven insights revolutionize TV programming, enhancing viewer engagement and business success.

April 17, 2024

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Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, teams up with Argoid AI to integrate AI-powered scheduling automation into its Amagi PLANNER product. This collaboration aims to streamline TV program scheduling, leveraging AI expertise to captivate viewers with tailored content.

Addressing Industry Challenges:
- The partnership targets challenges in the growing global FAST market, including managing multiple channels across diverse regions with complex content rights and platform requirements.
- Argoid AI’s machine learning capabilities enhance Amagi PLANNER’s ability to analyze viewership data, content affinity, and social trends, providing AI-driven scheduling recommendations.
Innovative Solutions:
- Baskar Subramanian, Co-founder and CEO of Amagi, highlights the collaboration’s focus on scheduling efficiency, viewer satisfaction, and business growth.
- Gokul Muralidharan, CEO and Co-Founder of Argoid AI, emphasizes the transformative potential of integrating AI capabilities into Amagi PLANNER, enhancing viewer engagement.
Balancing Automation and Creativity:
- The initiative emphasizes a balance between automation and creative control, empowering schedulers with data-driven insights while retaining flexibility in programming decisions.
- Amagi PLANNER emerges as a robust tool for implementing nuanced scheduling strategies, optimizing efficiency without sacrificing creative input.

Witness the future of TV program scheduling at the NAB Show 2024, where Amagi PLANNER and the jointly developed AI solution will be showcased. Experience firsthand how AI-driven insights revolutionize TV programming, enhancing viewer engagement and business success.