Algolia data reveals insights from global B2B Ecommerce decision-makers on their business models, search strategies, and desired outcomes
Algolia, the pioneer in AI Search solutions, releases its comprehensive B2B Ecommerce Site Search Trends report, offering valuable insights into the dynamic landscape of B2B ecommerce. Based on a study conducted by Escalent, this report delves into the priorities, challenges, and aspirations of global B2B ecommerce decision-makers, highlighting the pivotal role of AI search in navigating these complexities.
1. Scalability in a Shifting Landscape:
– Majority (69%) of respondents prioritize scaling revenue and profitability.
– Over half (53%) aim to transition revenue from in-person to ecommerce channels.
– B2B decision-makers recognize the potential of ecommerce portals, with 58% of online customers making frequent purchases.
2. Elevating Ecommerce Dreams with Search:
– Search is perceived as a key differentiator (45%) and means to meet customer expectations (41%).
– Leveraging search for “searchandising” is a priority for 43% of respondents.
– AI emerges as a pivotal focus for bridging the gap between B2B and B2C ecommerce, with 86% ranking it as a top initiative.
3. Adoption of AI in B2B Ecommerce:
– Personalization (46%) ranks highest among motivators for AI search adoption.
– Efforts focus on reducing manual labor (42%) and enhancing the accuracy of product discovery (38%).
Insights from Industry Leaders:
– John Stewart, Algolia’s Vice President of Corporate Communications & Brand, highlights the transformative impact of AI search in delivering superior ecommerce experiences.
– Erin Smith, Vice President of the technology practice at Escalent, underscores the optimism among B2B leaders for AI search to drive next-generation shopping experiences.
Algolia’s B2B Ecommerce Site Search Trends report unveils the shifting paradigms and emerging trends in the realm of B2B ecommerce. With AI search at the forefront, businesses are poised to enhance scalability, meet evolving customer expectations, and chart a path towards digital-first strategies, setting the stage for transformative growth and innovation.
