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AI in Marketing
Invideo Brings OpenAI’s Sora 2 to Everyone for Cinematic AI Video Creation
Invideo, OpenAI’s first official partner for Sora 2, has announced a global rollout of the next generation of AI-powered cinematic video creation. Previously restricted to invite-only users, Sora 2 is now instantly available worldwide via Invideo, allowing creators to produce full-length, watermark-free videos with no waitlists, VPNs, or 10-second limits. Read More
The Brief Launches Industry’s First AI Agency for Marketers
SAN FRANCISCO – October 8, 2025 – Formerly Creatopy, The Brief has rolled out the industry’s first end-to-end “AI agency” platform. The system automates major parts of the campaign process, from market research to ad creation, publishing, and optimization, helping brands cut costs and accelerate time to market. Read More
Qualified Launches Piper for Demandbase to Boost AI-Driven Account-Based Marketing
Qualified, a leader in agentic marketing, has unveiled Piper for Demandbase, a new integration that allows Demandbase customers to leverage the #1 AI SDR agent to autonomously engage and convert high-value target accounts. The integration promises to enhance account-based marketing (ABM) efforts while maximizing the impact of Demandbase investments. Read More
Brandi AI Launches GEO Platform to Boost Brands in AI-Generated Answers
Brandi AI™, a startup focused on AI Visibility and Generative Engine Optimization (GEO), has officially launched its first-of-its-kind platform to help brands ensure they appear in AI-generated answers. As traditional search fades, brands risk becoming invisible if AI tools like ChatGPT, Perplexity, Claude, or Gemini fail to cite their content. Read More
Truecaller Launches adVantage, AI Engine Supercharging Business Engagement
Truecaller, the global leader in communications, today unveiled adVantage, an AI-powered recommendation engine designed to transform how businesses engage users during high-attention communication moments. Built on a centralized intelligence hub, adVantage continuously learns from user behavior to deliver precision-targeted, privacy-safe messaging across business messaging, contextual ads, and other enterprise solutions. Read More
Hightouch Hires AI Veteran Akilesh Bapu to Lead Agentic Marketing Product Development
Hightouch, a leading data and AI agent platform for marketers, has appointed Akilesh Bapu, co-founder and former CEO of healthcare AI startup Deepscribe, as Head of AI Product Development. Bapu, a Forbes 30 under 30 honoree, brings extensive experience building AI platforms that scale, having led Deepscribe’s growth through multiple funding rounds and partnerships with major health systems. Read More
Eagle Eye Launches Smart Rewards for Real-Time, Personalized Loyalty
Eagle Eye, the SaaS and AI company known for loyalty and omnichannel marketing solutions, has introduced Smart Rewards, a real-time loyalty and incentive engine designed to transform checkout experiences across retail, travel, and hospitality. As part of the company’s Smart Checkout suite, the platform promises speed, precision, and personalization, processing complex loyalty calculations faster than a Google search. Read More
Axon Reveals Hidden Ad Performance Patterns Ahead of Peak Season
Axon (formerly AppLovin) is quietly reshaping the ad tech conversation with referral-only access just as marketers ramp up for peak season. After analyzing $50 million in ad spend across active brands, the company is uncovering performance patterns that most traditional attribution tools completely miss. Read More
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